Reasons To Use Email Marketing
You want your business to grow. Where you spend your marketing budget is something you are rightfully concerned with. You know you need to bring in new customers and keep your existing customers coming back. You can’t afford to invest time or resources into something that isn’t going to deliver the results you need. Let’s look at some of the reasons to use email marketing to get the job done.
Email marketing is a great way to reach prospects and customers right where they are … in their inbox. How many times do you check your own email each day? Guess what. Your prospects and customers do, too.
If you are the kind of person that likes statistics and numbers, consider these reasons to use email marketing:
91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa)
Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)
If you are more inclined to make your decisions on the “just makes sense” meter, check out these reasons to use email marketing:
Email Marketing Builds Credibility People do business with someone they feel they know, like, and trust. You can use email marketing to build credibility with your prospects and customers by sharing helpful information and tips with them as an ongoing newsletter or weekly tips broadcast.
“Having an e-mail list is one of the strongest marketing tools that you can have. We use them to connect with our readers, customers, and other authors. This is a way to build trust with them and also let them know about special promotions and offers. Because of that trust, we have seen direct results during promotions in sales spikes after e-mails were sent.“
Shelley Hitz, Author
(Customer Since 2012)
Email Marketing Saves Money Every business owner has to keep an eye on the budget. Email marketing is much less expensive than traditional marketing allowing you to get more done while reducing expenses.
Email Marketing Makes The Phone Ring Many businesses love using email marketing to make the phone ring. Broadcast a special offer, discount, or incentive to create new customers and bring existing customers back for more.
Email Marketing Can Increase Donations Does your group need to raise funds for a special cause? Building a list of supporters gives you access to quickly boost fundraising results.
Email Marketing Can Strengthen Relationships Want your customers to feel like they are more than a number? Send out personalized updates, tips, and announcements to keep your business in front of them and increase their “know, like, and trust” factor.
“In my ministry I am able to keep people informed, provide distance education modules and serve large group meetings with efficiency and personal attention.“
(Customer Since 2013)
Email Marketing Helps You Improve Communication Need to update your customers or prospects? A quick broadcast sent out at the right time can help make sure your message reaches the people you need it to.
“Any time I sing, I make sure I tell fans how to join my list online and when I book new events, I can quickly let everyone know when and where we are with the click of my mouse.”
Sheri Lavo, Houston Singer
(Customer Since 2015)
Email Marketing Can Build Your Brand When you send out regular updates such as newsletters, training tips, etc… branded with your logo and message, you reinforce your brand identity with prospects and customers.
Email Marketing Drives Sales Adding a Call To Action to your newsletters and updates can quickly result in new sales and repeat sales. You are sending your subscribers valuable and helpful information. It just makes sense that they want to buy from you.
Email Marketing Gives Marketing Feedback When you are able to see how well your email marketing message is being received, you can make critical marketing decisions. Knowing which message is getting opened (or isn’t) and knowing how your readers interact with your message makes it easier for you to fine-tune future messages and generate better results.
Email Marketing Lets You Reach People Right Where They Are All over the world, people are checking emails on their computer, tablet, or smart phone. Put your message right in their hands with email marketing.
Email Marketing Can Generate Fast Results Unlike traditional marketing, you can quickly get your message out and often see instant results. This comes in handy for a small business that needs to generate quick sales to build the bottom line.
Email Marketing Generates Leads Not everybody who visits your web site is ready to place an order. Email marketing helps you build and nurture relationships so you can convert targeted leads to customers.
Email Marketing Can Start a Conversation Invite your readers to ask questions, contribute to the conversation, and more with your email marketing message. That conversation might very well lead to more sales.