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My Email Team https://myemailteam.com Grow Your Business with Email Marketing Thu, 12 Jul 2018 18:24:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.8 https://i1.wp.com/myemailteam.com/wp-content/uploads/2018/06/TRWVGlobe500.jpg?fit=32%2C32&ssl=1 My Email Team https://myemailteam.com 32 32 Reasons To Use Email Marketing https://myemailteam.com/reasons-to-use-email-marketing/ Mon, 18 Jun 2018 00:31:18 +0000 http://myemailteam.com/?p=5868 You want your business to grow. Where you spend your marketing budget is something you are rightfully concerned with. You know you need to bring in new customers and keep your existing customers coming back. You can’t afford to invest time or resources into something that isn’t going to deliver the results you need. Let’s look […]

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You want your business to grow. Where you spend your marketing budget is something you are rightfully concerned with. You know you need to bring in new customers and keep your existing customers coming back. You can’t afford to invest time or resources into something that isn’t going to deliver the results you need. Let’s look at some of the reasons to use email marketing to get the job done.

Email marketing is a great way to reach prospects and customers right where they are … in their inbox. How many times do you check your own email each day? Guess what. Your prospects and customers do, too.

If you are the kind of person that likes statistics and numbers, consider these reasons to use email marketing:

91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa)

Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)

If you are more inclined to make your decisions on the “just makes sense” meter, check out these reasons to use email marketing:

Email Marketing Builds Credibility People do business with someone they feel they know, like, and trust. You can use email marketing to build credibility with your prospects and customers by sharing helpful information and tips with them as an ongoing newsletter or weekly tips broadcast.

reasons to use email marketingHaving an e-mail list is one of the strongest marketing tools that you can have. We use them to connect with our readers, customers, and other authors. This is a way to build trust with them and also let them know about special promotions and offers. Because of that trust, we have seen direct results during promotions in sales spikes after e-mails were sent.

Shelley Hitz, Author
www.trainingauthors.com
(Customer Since 2012)

Email Marketing Saves Money Every business owner has to keep an eye on the budget. Email marketing is much less expensive than traditional marketing allowing you to get more done while reducing expenses.

Email Marketing Makes The Phone Ring Many businesses love using email marketing to make the phone ring. Broadcast a special offer, discount, or incentive to create new customers and bring existing customers back for more.

Email Marketing Can Increase Donations Does your group need to raise funds for a special cause? Building a list of supporters gives you access to quickly boost fundraising results.

Email Marketing Can Strengthen Relationships Want your customers to feel like they are more than a number? Send out personalized updates, tips, and announcements to keep your business in front of them and increase their “know, like, and trust” factor.

In my ministry I am able to keep people informed, provide distance education modules and serve large group meetings with efficiency and personal attention.

George McBride
www.servethailand.com
(Customer Since  2013)

Email Marketing Helps You Improve Communication Need to update your customers or prospects? A quick broadcast sent out at the right time can help make sure your message reaches the people you need it to.

reasons to use email marketingAny time I sing, I make sure I tell fans how to join my list online and when I book new events, I can quickly let everyone know when and where we are with the click of my mouse.”

Sheri Lavo, Houston Singer
http://www.sherilavo.com
(Customer Since 2015)

Email Marketing Can Build Your Brand When you send out regular updates such as newsletters, training tips, etc… branded with your logo and message, you reinforce your brand identity with prospects and customers.

Email Marketing Drives Sales Adding a Call To Action to your newsletters and updates can quickly result in new sales and repeat sales. You are sending your subscribers valuable and helpful information. It just makes sense that they want to buy from you.

Email Marketing Gives Marketing Feedback When you are able to see how well your email marketing message is being received, you can make critical marketing decisions. Knowing which message is getting opened (or isn’t) and knowing how your readers interact with your message makes it easier for you to fine-tune future messages and generate better results.

Email Marketing Lets You Reach People Right Where They Are All over the world, people are checking emails on their computer, tablet, or smart phone. Put your message right in their hands with email marketing.

Email Marketing Can Generate Fast Results Unlike traditional marketing, you can quickly get your message out and often see instant results. This comes in handy for a small business that needs to generate quick sales to build the bottom line.

Email Marketing Generates Leads Not everybody who visits your web site is ready to place an order. Email marketing helps you build and nurture relationships so you can convert targeted leads to customers.

Email Marketing Can Start a Conversation Invite your readers to ask questions, contribute to the conversation, and more with your email marketing message. That conversation might very well lead to more sales.

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Email Marketing Beats Social Media https://myemailteam.com/email-marketing-beats-social-media/ Mon, 18 Jun 2018 00:13:31 +0000 http://myemailteam.com/?p=5866 We love social media. But, when it comes down to it, email marketing beats social media for building solid rapport and driving sales. According to a recent study by Ipsos, nearly 85 percent of people who use the web will use email, compared to only 62 percent who use social networking sites. The key difference […]

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We love social media. But, when it comes down to it, email marketing beats social media for building solid rapport and driving sales.

According to a recent study by Ipsos, nearly 85 percent of people who use the web will use email, compared to only 62 percent who use social networking sites.

The key difference to note here is that all social networking sites were included in that 62 percent, which means that each individual site has far less of an audience than you might think.

Worse yet, by using multiple social networks (e.g., Twitter, Facebook, Pinterest), you are dividing your audience across multiple platforms.

Compare that to list building and you can quickly see how email marketing can be very powerful as a single focused distribution channel for content and updates.

Email marketing beats social media because email is universal, widely used, and still the biggest space where business is conducted online.

Email Engagement Is Much Higher than Social Media Engagement

According to data compiled by Litmus, an email marketing analytics company, email regularly offers better value per dollar spent than even search and paid ads:

EMAIL ROI: $40 for every $1 spent
KEYWORD ADS ROI: $17 for every $1 spent
BANNER ADS ROI: $2 for every $1 spent

It’s easy to see that an engaging newsletter is a win-win. You get to send out your valuable content to current customers and prospects who have an interest in your industry. In addition, you have the opportunity to maximize one of the most powerful, personal marketing channels available on the cluttered mess that is the internet.

Email is Made for Business

One thing to remember when evaluating why social media updates, ads, and even promoted posts are so ignored is the fact that you are competing with fun and games on social media.

When the average user logs into Facebook, they want to see new pictures from last Friday night (so they can un-tag all the evidence), updates from family members who are out of state, political debates, and witty status updates from their friends.

Email marketing beats social media in both quantity (more users) and quality (better engagement). Email marketing is simply made for business.

Email as a communication channel is personal.

As consumers, we are naturally more receptive to things in our inbox. We guard our inboxes much like a mother wolf guards her pups … because they are filled with things we choose to see.

This more intimate method of communication lends itself to more honest discussions and decisions. This is an important reason why people will always be “warmer” to being sold via email, and just another reason why email  marketing beats social media when it comes to marketing.

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